Easy-to-use kitchen appliances. Cook faster, simpler and healthier.

Nutricook is constantly working on how to redefine kitchen processes and appliances we use. Join their kitchen revolution in the name of making everything simpler, easier, faster and healthier in the kitchen.

Nutricook is built around a simple idea: make everyday cooking easier, smarter, and more enjoyable through thoughtful technology. The brand focuses on creating versatile kitchen appliances that reduce effort without compromising on performance, helping people prepare more with less complexity.

From quick everyday meals to more ambitious recipes, Nutricook products are designed around practical innovation, intuitive controls, and multifunctionality. Rather than filling the kitchen with single-purpose appliances, the brand aims to create smarter solutions that can handle more tasks while fitting naturally into modern lifestyles.

For Nutricook, great kitchen technology should not make cooking more complicated. It should give users more freedom to experiment, save time, cook with confidence, and enjoy the process as much as the result.

This philosophy comes to life across products such as the Revolution series and Smart Pots, where performance, versatility, and ease of use come together in a modern and approachable design.

Smarter tools for better everyday cooking.

Feel the difference

Whether you are opting for a new air fryer, cooker, toaster or hand blender, you will definitely feel the difference.

Check below the information about the brand and select your matching Nutricook product.

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Faster, easier, healthier, simpler. The brand philosophy is at the heart of the Nutricook Revolution. Experience the next level of cooking and beyond in your kitchen.

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About the manufacturer

Caliber Brands

NutriCook's parent company, Caliber Brands, is headquartered in Dubai, in the United Arab Emirates. The brand is 100% owned by the company privately and they run design processes in the United States, in California.

Inspired to help you

Nutricook is closely following kitchen trends. Speed to market is important for them, so they quickly introduce new products to the market, but only if they are able to elevate the experience on the current market by making something easier, faster, or healthier for all three at the same time.

Kitchen specialist

Nutricook aims to be your kitchen companion in every term, whether it's food processing, cooking, frying or preparing milk froth for your coffee, Nutricook is able to help you.

Key milestones

2019

Founded in the UAE

After being a successful distributor in the Middle East, Calibre brands grew to the size where they could powerfully start their own brands. That's when Nutricook was born.

2021

Nr. 1 in cooking

The launch of Smart Pot 2 brings pressure cooking, slow cooking, steaming, sous vide, rice cooking and more into one intelligent appliance. Its 12 customizable presets and smart safety features are designed to make everyday cooking faster, safer and easier.

2023

Category expansion

Nutricook quickly became a hit in the Middle East, so Caliber Brands started to expand the brand into several kitchen subcategories like toasters, kettles, grills, ovens, and many more.

2025

Revolution

Nutricook takes multifunctional cooking significantly further with the Revolution Grill, created as an intelligent all-in-one appliance combining 12 cooking functions including grilling, air frying and multicooking in one compact platform.

Today

Expansion & innovation

Nutricook is targeting to hit Europe in 2026 with many propositions and continues to fulfill its innovation pipeline ambition by revolutionary devices.

100%

toxin-free aim

2019

launch year

60%

UAE Smart Pot market share

Easy-to-use kitchen appliances. Cook faster, simpler and healthier.

Our company strives to redefine the standards of excellence in the home and kitchen industry. And I am thrilled to share our vision with you. Our commitment to invocation, impeccable craftsmanship, and customer-centricity drives us to create products that transform ordinary spaces into extraordinary havens.

We understand that your home is more than just a physical space-it’s a reflection of your personality, a sanctuary where memories are made, and a place where moments come alive. It is this understanding that fuels our passion to deliver products that inspire, elevate, and exceed your expectations.

Raajesh Manwani, CEO

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